How is making cigars a lot like cooking? That’s the question Erik Espinosa, owner and founder of Espinosa Premium tackles in…
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blog
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Often times in our career, we’re faced with how to bring new life and excitement into an already established product or…
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You’re selling a product in a niche market where the focus is more so on the product than a personality. This…
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How do you sell a product when you’re facing challenges such as negative attitudes, crowded marketplace, or unexpected occurrences like the…
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In the digital age, why are brick and mortar retailers still so important to the cigar industry? That’s a question we…
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Ernesto Perez-Carrillo has built a reputation as being one of the cigar industry’s most celebrated cigarmakers with an amazing story. Ernesto…
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James Brown and his wife Angela once ran their own travel company. Then they decided to give it all up and…
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Have you ever wanted to go and start your own business in a niche market? You may want to listen to…
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An interview with Ram Rodriguez, CEO of El Artista Cigars. Ram reveals his unexpected career in the tobacco industry, his family’s…
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An interview with Joshua Habursky, Director of Federal Affairs for the Premium Cigar Association (PCA). Joshua talks about Substantial Equivalence (SE),…
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