In this episode of Deep Cuts Live with host Antoine Reid, Lissette Perez-Carrillo shares her story of pursuing a career in law for the purposes of supporting her family’s cigar business. Alongside her father, Ernesto Perez-Carrillo, and her brother, Lissette is part of the team behind the award-winning E.P. Carrillo Cigar brand. Learn how Lissette has handled marketing a highly regulated product like a cigar and her tips for others that may find themselves marketing a product that’s regulated and restricted in some way. Lissette also shares the story behind some of her company’s biggest releases, from the E.P. Carrillo La Historia and The Pledge to the Inch and E.P. Carrillo brand.
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