Hector Becerra is the national sales manager for Quesada Cigars, a well-established cigar manufacturer based in the Dominican Republic. In this interview with Deep Cuts Live, Hector dives into what makes Quesada a brand that should have a regular place in your humidor and what it takes to be a successful salesman and marketer in today’s cigar industry. For anyone in sales, learn why “being on” at all times is more of the norm and, at times, necessary to achieve success.
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