There’s a misconception that “boutique” cigars aren’t as good as more well-known brands and this week’s guest hopes to put that myth to rest once and for all with his company and its products. Mario Caraballo talks about what led him to launch his premium cigar brand, Casa Caraballo, and a few lessons he’s learned as a small business owner. Learn what the boutique cigar industry is really about in 2023 and how AI is moving the premium cigar industry forward.
If you’re a new business owner and are competing with larger brands with bigger marketing budgets, this episode is definitely for you! Mario shares some tips for brand owners to use with their retail partners that will help a small brand grow and scale. Hear why being a small business can give you a major competitive edge in today’s marketplace.
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