In this episode of Deep Cuts Live with host Antoine Reid, Jesus Martinez shares the story of his family’s cigar factory located in New York City’s Manhattan borough. Learn how Jesus is carrying on a business that’s over 50 years old and how he uses New York City’s diversity to inspire his cigar blends for Martinez Cigars. David Rivera also shares how he approaches product development when helping Jesus build Martinez’s presence in markets and stores well beyond the Big Apple. Jesus and David both share tips for others interested in started their own cigar brands as well as what they believe is necessary to build a business that lasts.
Episode 105: Jesus Martinez & David Rivera, Martinez Cigars
