In this latest episode Deep Cuts Live with host Antoine Reid, Oliver Nivaud, director of operations at United Cigar Group, shares how he made the move from hospitality to working with premium cigars. Oliver gives some insight into what some of his retail customers are dealing with right now and why United Cigar Group puts so much focus on brick-and-mortar retailers in a digital age. Also learn more about United Group Group’s portfolio and how Oliver and his team approaches pricing.
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