In this interview, Luis Miguel Torres, co-founder of Freud Cigar Co., shares his insights on how to create an ultra-premium cigar brand in 2023. Luis has spent his career working in the luxury product space, and he brings a wealth of experience to this conversation. He discusses the ultra-premium cigar category, how cigars are priced, and the link between price and quality. He also shares how his past experiences working in the luxury lifestyle space helped shape Freud Cigar Co.
If you’re interested in premium cigars, luxury items, or entrepreneurship, this is a must-watch video. Luis Miguel Torres is a wealth of knowledge, and he shares his insights in a way that is both informative and engaging.
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