In collaboration with Cigar Specialist International, a Singapore-based distributor, E.P. Carrillo will be launching the the limited edition Aura. This is a new brand exclusive for the Asian market with the slogan “driven by energy.”
Ernesto Perez-Carrillo is passionate about the Asian culture and its philosophies. To create this brand, Ernesto channeled positive energy and balance. This blend and new brand is said to be all about mind, body and energy. At birth, each person receives energy that in Asian culture is represented by Shengxiao, the Chinese Zodiac, where the year you were born corresponds to one of twelve animals. Each cigar was blended by Ernesto Perez-Carrillo to represent the personality of one of the 12 animals.
“Blending the Aura cigar requires the right energy (Aura) and state of mind,” Ernesto Perez-Carrillo reiterated.
In a press release, Jose de Castro, CEO of Cigar Specialist International, commented: “Aura E.P. Carrillo positions the brand in the highly coveted super premium segment in Asia Pacific. We are excited with our collaboration. Ernesto captured the essence of each animal in the Chinese Zodiac (Shengxiao) with blending only he knows how.”
Aura will come in 12-count boxes containing 6 1/8 x 52 torpedo-sized cigars, each having a unique blend. The tobaccos for the blends were hand selected by Ernesto and aged for a minimum of 5 years. It took several years for the blend to match the different animal personalities. Each handcrafted mahogany box includes a humidifier, a set of cards detailing each cigar blend and corresponding animal personality. It is enclosed in a red velour cloth and premium outer box.
Aura was designed for the Asian market with global appeal. E.P. Carrillo did extensive in-market and online research to develop this concept that brings the award-winning cigar makers to Asia’s super premium category. Only 2,500 boxes are being released with each having a suggested retail price of $1,000. This cigar will be primarily sold in the Asian market.
For all the latest from E.P. Carrillo, visit carrillocigars.com.
