VICEVERSA, a cigar first announced last year by Fratello Cigars, will begin appearing in stores in late February. This unique cigar is 7 x 52 and can be smoked beginning on either end of the cigar.
VICEVERSA will come in untraditional packaging–a box containing 60 cigars, divided into five packs of 12. Only 2,000 boxes of 12 cigars will be shipped, with each cigar having a suggested retail price of $15.
In a press release, Fratello Cigars’ owner and founder Omar de Frias shared: “This project is easily one of the most challenging projects I have had the pleasure to work on. We blended a cigar and tripled capped both ends. The consumer decides if they want to start their smoking experience Mild and Creamy or Strong and spicy.”
A portion of sales from VICEVERSA will be donated to the Premium Cigar Association (PCA). The cigar is manufactured at the La Aurora Cigar Factory in the Dominican Republic.
For all the latest news from Fratello Cigars, visit fratellocigar.com.
